![]() ![]() Nobody understands this audience like Univision. “According to Nielsen, brands not active in Spanish-language are leaving an incredible 39 percent of ad spend return on the table and are missing out on a key opportunity to speak to the consumers that are the main growth driver in these major categories. Hispanics and represents an untapped opportunity for brands to deliver current and future growth,” said Donna Speciale, president of Advertising Sales and Marketing, Univision. Latino GDP is $2.6 trillion, larger than Italy, Brazil or South Korea, and is the third fastest growing GDP in the world.* It is a population growing in influence and is driving consumer spending in all key categories, including Auto, Health, Insurance, Retail, and Technology. ![]() population, and is projected to make up 54 percent of total U.S. The unrivaled touchpoints in-language and in-culture have forged an unmatched connection to a consumer population that today represents nearly 20 percent of the total U.S. PrendeTV has 1 million active users spending two hours a week, on the average, streaming and is on pace for 5 million users by year-end. and features 50 streaming channels and more than 30,000 hours of content from world-class movies and entertainment studio partners, to premier programming from Univision and Televisa’s robust content libraries exclusive to the service. ![]() PrendeTV is home to the widest selection of the most popular Spanish-language, binge-worthy programming available to viewers in the U.S. Hispanic audience featuring free, premium 100% Spanish-language programming. Univision, the most-trusted network in media, expanded its portfolio earlier this year with the launch of PrendeTV, the only streaming service created exclusively for the U.S. 1 on Spanish-language television for 29 consecutive seasons and with digital properties growing faster than any other broadcaster, the new slate includes even more of what its audience loves - big, live tentpole events, entertainment, trusted news, and the best soccer from around the world - across more platforms. Developed on a proven programming strategy that has made Univision No. MIAMI-( BUSINESS WIRE)-Univision Communications Inc., the leading Spanish-language content and media company in the U.S., today announced its 2021-2022 programming lineup ahead of the Company’s “Grow With Us” themed Upfront presentation to advertisers this afternoon. ![]()
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